Privacy Policy

Last Updated: October 2025

Welcome to Dameque.
We value your trust and are committed to protecting your privacy. This Privacy Policy explains how Dameque (“Company”, “we”, “us”, or “our”) collects, uses, discloses, and safeguards your personal information when you visit or make a purchase from our website www.dameque.com (“Website”).

By using our Website, you agree to the collection and use of information as described in this Privacy Policy. If you do not agree, please discontinue using our services.

1. Introduction

Dameque is a women’s fashion brand. We offer a curated selection of women’s clothing, accessories, jewelry, sunglasses, and lifestyle products designed to empower women through style, elegance, and confidence.

This Privacy Policy outlines our practices concerning the collection, processing, use, storage, and protection of your personal information in accordance with applicable Indian laws — including the Information Technology Act, 2000, and the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011 — and, where applicable, international data protection standards such as the General Data Protection Regulation (GDPR).

2. Information We Collect

We collect information from you to deliver our services efficiently, enhance your shopping experience, and maintain transparency in all transactions.

A. Personal Identifiable Information (PII)

When you interact with our Website, we may collect the following data:

• Full Name
• Email Address
• Mobile Number
• Billing and Shipping Addresses
• Payment and Transaction Information (processed securely via third-party gateways; we never store your complete card details)
• Account login credentials (if you create an account with us)

B. Non-Personal Information

Automatically collected information may include:

• Device type, IP address, browser type, and operating system
• Referring URLs, time spent on site, and browsing actions
• Clickstream data and purchase behavior
• Cookies, web beacons, and analytics data

C. Communication Data

When you contact us through email, chat, or social media, we may collect communication logs, messages, and metadata to help us assist you better.

D. Optional Information

If you participate in promotions, surveys, or giveaways, we may collect your preferences, responses, and demographic information voluntarily provided by you.

3. Lawful Basis for Processing

We process your personal data under the following lawful bases:

• Performance of a Contract: To fulfill your orders, process payments, and deliver products.
• Consent: For sending newsletters, offers, or marketing communications.
• Legitimate Interest: For improving our website, analyzing trends, and preventing fraud.
• Legal Obligation: For record-keeping, tax, or compliance purposes.

You may withdraw your consent at any time by contacting us at privacy@dameque.com.

4. How We Use Your Information

We use your data for legitimate business purposes, including but not limited to:

1. Order Fulfillment: To process, confirm, and deliver your purchases.
2. Customer Support: To address inquiries, returns, and feedback.
3. Personalization: To recommend products and tailor your experience.
4. Marketing Communication: To share promotional offers, if you’ve opted in.
5. Analytics: To improve our platform, understand customer preferences, and optimize user experience.
6. Fraud Prevention: To detect unauthorized or suspicious activity.
7. Legal Compliance: To fulfill any legal or regulatory requirements.

We never sell or rent your personal data to any third party for marketing purposes.

5. Data Storage and Retention

• Your personal data is stored on secure servers with restricted access and encryption protocols.
• We retain your data only as long as necessary to fulfill the purposes stated in this policy or as required by law.
• Inactive accounts or data no longer needed will be safely deleted or anonymized.

6. Data Sharing and Disclosure

We may share your data only with trusted third parties who assist us in operating our business, including:

• Payment Processors (e.g., Razorpay, Paytm, etc.) for secure transactions
• Shipping and Logistics Partners to deliver your orders
• Customer Support Services for efficient communication
• Analytics and Marketing Tools (e.g., Google Analytics, Meta Pixel) to improve user experience
• Legal Authorities if required by applicable law or court order

All such third parties are contractually obligated to handle your data responsibly and securely.

7. Cookies and Tracking Technologies

We use cookies, tags, and tracking tools to enhance your experience and gather usage insights.

Cookies help us:

• Remember your login sessions and shopping cart contents
• Improve website navigation and content relevance
• Analyze traffic and performance metrics
• Display relevant advertising on third-party platforms

You can modify your browser settings to disable cookies, but doing so may limit certain functionalities on our website.

8. Security Measures

We implement advanced security controls to safeguard your data:

• SSL encryption for secure transmission of sensitive information
• Firewall and malware protection on all servers
• Data access controls restricted to authorized personnel
• Periodic vulnerability assessments and audits
• Regular staff training on data security and privacy practices

While we take all reasonable measures, we cannot guarantee complete protection against all potential cyber threats.

9. Your Rights

As a valued customer, you have the following rights regarding your personal information:

• Right to Access: You can request a copy of your personal data held by us.
• Right to Correction: You may update or correct inaccurate information.
• Right to Erasure: You may request deletion of your data, subject to legal requirements.
• Right to Restrict Processing: You may request limited use of your data in certain situations.
• Right to Withdraw Consent: You may unsubscribe or opt-out of marketing communications at any time.

To exercise these rights, please email us at privacy@dameque.com with your request.

10. International Data Transfers

While our primary data servers are based in India, some partners or service providers may process information in other countries.
When such transfers occur, we ensure appropriate safeguards are in place, consistent with international data protection standards.

11. Third-Party Links and Integrations

Our website may contain links to third-party websites or social media integrations.
Please note that these external platforms operate independently and are governed by their own privacy policies.
We are not responsible for the content or data handling practices of these sites.

12. Children’s Privacy

Dameque does not knowingly collect or solicit personal information from individuals under the age of 18 years.
If we become aware that we have inadvertently collected such data, we will promptly delete it.
Parents or guardians who believe their child has provided personal data may contact us at privacy@dameque.com.

13. Data Breach Notification

In the event of a data breach or unauthorized access, we will promptly notify affected users and relevant authorities as per applicable laws.
We will also take immediate remedial actions to mitigate any potential harm.

14. Policy Updates

We may update this Privacy Policy periodically to reflect changes in our operations, technology, or legal requirements.
All updates will be published on this page with a revised “Last Updated” date.
Continued use of our services after such updates constitutes your acceptance of the revised policy.

15. Contact Information

For any inquiries, clarifications, or complaints regarding this Privacy Policy or your personal data, please contact us:

📩 Email: privacy@dameque.com
📞 Phone: +91-8076322673 | +7-9022318809 (Mon–Sat, 10 AM – 6 PM UTC +2)
📍 Address: Dameque, New Delhi, Delhi, India
🕘 Working Hours: Monday – Saturday, 10:00 AM to 6:00 PM (IST)

16. Grievance Redressal

In compliance with the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, we have appointed a Grievance Officer to address all concerns related to personal data, privacy, and user rights.

Grievance Officer:
Dhruv Sharma
Email: grievance@dameque.com
Response Time: Within 48 business hours

17. Your Consent

By using www.dameque.com, creating an account, or making a purchase, you signify that you have read, understood, and agreed to this Privacy Policy and the manner in which your data is handled by Dameque.

18. Governing Law and Jurisdiction

This Privacy Policy and any dispute arising therefrom shall be governed by and construed in accordance with the laws of India.
The courts of New Delhi, Delhi shall have exclusive jurisdiction over any matters related to this policy.

Dameque – Fashion You Love, Privacy You Deserve.

We’re committed to protecting your data with the same passion that we put into every product we create.